Marketing Programs

The conception of brands as being an organization’s visual identity (e.g., logo) and image (customers’ brand associations) to an experience along “moments-that-matter” along the customer journey and, therefore, delivered by people across the entire organization. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behavior and culture change.

Duration

3 day

Recommended for

  • Marketing Professionals and Corporate Leaders

 

In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialized skill set. The Marketing in a Digital World Micro Masters program equips trainees with the key concepts and practical skills to build a solid skill set in marketing in the digital age.

Duration

3 days

Recommended for

  • Social Media Professionals

 

Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, but there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favorable position within the marketplace. This is only made possible if the organization has a good understanding of business practices, the regulatory framework and internal ethic code

Duration

5 days

Recommended for

  • Sales & Marketing Directors/Managers
  • Area Sales Managers
  • Trade Operations Managers

 

This course aims at giving participants a specific insight on how to build & manage a brand & optimize the brand’s contact points throughout consumer’s experience. This branding course addresses brand personality, values, culture, branding and communication strategies

5 day

Recommended for

  • Marketing, Communication and Social Media Professionals